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The money goes here Still Plenty of Spring in Their StepBy Rick Horowitz A
MESSAGE TO OUR SHAREHOLDERS These have been unsettling times for the American economy. The credit crisis, the collapse of major players in the financial-services industry, the latest nose-dive on Wall Street -- all of these have caused widespread concerns about the economy's underlying health, and its future direction. Here at Foamy Mattress, we're doing just fine. We're writing to reassure you, our loyal shareholders, that no matter what the turmoil in other sectors, no matter what dire predictions you may hear on your nightly news programs, at Foamy Mattress, "Our Confidence is Firm." And for that matter, Extra Firm, Plush and Ultra-Comfy. How can we say that? Let's look at
the facts. Under the farsighted leadership of your officers and board
of directors, and thanks to the creativity and craftsmanship of our
hundreds of skilled employees, Foamy Mattress has enjoyed 22 consecutive
quarters of growth. This, despite market conditions that have produced
negative outcomes in so many other industries. At Foamy Mattress, we have always viewed difficult times as golden opportunities. And our philosophy continues to pay off -- perhaps never more so than now, in the face of what some consider an overall economic "meltdown." When Wall Street wobbles, investors worry. Rather than trusting their life savings to the vagaries of market forces they can't predict (and can only barely understand), many would rather put their money under the mattress. Foamy Mattress was ready for them. Our new line of "Tumbling Number" mattresses offered ample storage space for currency, coins, and other valuables. With plenty of hidden pouches and our patented Bump Flattener super-coil system, "Tumbling Number" mattresses gave thousands of worried Americans their first restful night's sleep in months! But our product-development team never rests on its laurels. Far from it. The experts may have predicted that the implosion of the housing market would send a tsunami of pain through the entire home-furnishings industry. But once again, Foamy Mattress proved them wrong. Our designers looked at the spike in home foreclosures and were first to the showroom with the innovative "Moving Back In" line of bunk, sofa and trundle beds. Featuring a wide range of retro styling details at an easy-on-the-wallet price, they were an immediate hit with Gen Xers, Millennials, and others who suddenly found themselves forced to return to Mom and Dad's place just to have a roof over their heads. The result? The best first-year sales graph of any budget mattress on the market. And for those who couldn't even find a roof? Our ultra-portable, ultra-affordable "Grate Night" series definitely hit the spot. Impervious to weather and built for comfort on virtually any surface, indoors or out, "Grate Night" marked Foamy's first venture into a market segment with vast upside potential. The initial results were beyond our wildest imaginings. In short, then, we're betting that the future for bedding will be simply terrific. A combination of favorable outside factors, and our ability to adapt quickly to changing market conditions, find us ideally positioned for continued growth and continued profit. In the meantime, we will strive, as we've always done, to repay the trust you've placed in us, and to remain fully worthy of our founder's enduring dream. "You gotta sleep somewhere. Why not a Foamy?" Posted 9/16/08. You
gotta get sharp commentary. Why not "Rick's"? (Spread the word!)
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Rick Horowitz
